Tiffany & Co., unable to build its same-store sales over the past 2¹/₂ years, will reach deep into its bag of tricks this holiday season.
The storied jeweler will open two tourist-focused pop-up stores in Manhattan next month — one in Grand Central Terminal and the other in Rockefeller Center, The Post has learned.
It is believed to be the first time Tiffany ’s has turned to pop-up stores in the US — although the company may have operated a few overseas, sources said.
The pop-ups will stock pre-wrapped jewelry, accessories and home gifts among other items.
“Tiffany & Co. has long been a destination for visitors from around the world,” Senior Vice President Philippe Galtié said in a statement. “With new concept stores at two iconic New York City landmarks, we ’re embracing the spirit of gifting this holiday season and beyond.”
The pop-up stores will be open for 12 to 18 months, according to a spokesman.
Tiffany could use the boost of some high-volume stores.
In the six months ended July 31, total same-store sales dipped 1 percent while total sales inched up 2 percent — although they fell in the Americas division, the company ’s largest market.
Tiffany may also be taking a page from Cartier ’s playbook, said one industry insider.
“Cartier opened a small store next to the Apple store on Fifth Avenue while it was renovating its mansion and to everyone ’s surprise it kept the store even after the mansion reopened,” said the source.