Latest News

Formula 1 signs Snapchat deal ahead of British Grand Prix

Added on 23 July 2017 - 5:42 'Viewed 31 views times.
Lewis Hamilton in action at the Austrian Grand PrixImage copyright Getty Images

Formula 1 motor racing has signed a global deal with mobile app Snapchat to create exclusive content from its upcoming grand prix races.

The deal marks F1’s first commercial tie-up with a major digital service that appears on mobile devices first.

The partnership will kick-off this weekend, with coverage of the British Grand Prix on Sunday via Snapchat’s Our Stories format.

F1 is currently looking to develop the sport on several digital platforms.

The new arrangement will see footage from the racing season hosted on Snap’s editorially-curated Our Stories platform.

It will feature compilations of videos and pictures submitted from users at F1 events and locations around the world.

‘Social media strategy’

The material is intended to give a different type of coverage from that seen via more traditional broadcasters.

Material from the British Grand Prix that features on the Our Story stream will be made available to users in the UK and US.

Snap will then go on to cover other F1 races in Singapore, Japan, the US, Mexico, Brazil and Abu Dhabi.

“Our Stories allow Snapchatters at the same event to contribute their unique perspectives through video and photo Snaps to one collective Story, capturing the atmosphere and excitement,” Snapchat said.

Frank Arthofer, head of digital at F1, said: “This is the first step towards expanding our social media strategy.

“We need to continue to bring new fans to the sport – by reaching out to them on social media platforms with behind the scenes, fun and engaging content. Snap’s platform is one of the most popular among ‘millennials,’ a sector we are particularly keen on attracting, as it represents the future of our sport.”

Comment the Message.

No Comment

You must be logged in to post comments..

Might interest you

Jacoby Ellsbury is now primarily a $153 million pinch runner

With Clint Frazier starting over Jacoby Ellsbury against Cincinnati right-hander Luis Castillo on Tuesday, manager Joe Girardi left no doubt that Ellsbury is now the Yankees ’ fourth outfielder. “There ’s going to be days he ’s going to start and I told him I ’d let him know and prepare him for those days,” Girardi said before the Yankees ’ 4-2 win over the Reds in The Bronx. “I ’ll use him off the bench [to] pinch run. … Right now he has the role of the fourth outfielder, but he ’s gonna play.” That ’s hardly a vote of confidence for someone in the middle of a seven-year, $153 million deal, but Ellsbury ’s lack of production since returning from a concussion, as well as the emergence of Frazier, helped force Girardi ’s hand. Ellsbury called the conversation with Girardi “brief.” …

Premier League kicks on to record revenues of £3.6bn

Image copyright Getty Images Buoyant Uefa TV income helped Premier League clubs' revenues rise 9% to a record £3.6bn in the 2015-16 season, according to analysis from Deloitte.It says broadcast earnings of £1.9bn accounted for more than half of the top flight clubs' total revenues.A new domestic TV deal which kicked in last year means overall revenues continue to grow strongly, it added. For a third straight season, clubs' combined operating profits exceeded £500m, but wages rose 12% to £2.3bn."Even in the final year of its old broadcast contracts, Premier League revenues continued to set new records," said Dan Jones, partner in Deloitte's sports business group, which has unveiled its latest Annual Review of Football Finance. Image copyright Getty Images Total European football market revenues reached 25bn eu…

Why are Spanish football stars in legal trouble?

Image copyright Getty Images Image caption All three players: (L-R) Ronaldo, Neymar and Messi Spain has attracted arguably the three brightest lights of world football, with Cristiano Ronaldo of Real Madrid and Barcelona's Lionel Messi and Neymar all plying their skills in La Liga.Over the past year, football fans have become used to seeing the trio caught up in accusations of tax fraud and other financial crimes by the Spanish courts. And they are not the only players in the crosshairs of the Spanish judiciary. In 2016, Lionel Messi's Argentina and Barcelona team-mate, Javier Mascherano, received a one-year suspended prison sentence for tax fraud.Three players, three trialsLionel Messi and father Jorge were last year convicted of defrauding the Spanish state of €4.1m (£3.6m; $4.6m) in unpaid taxes on the strik…

HMRC wins Rangers ‘big tax case’ ruling

Image copyright Getty Images Analysis by Chris McLaughlin, BBC SportThere will undoubtedly be calls for the football authorities to act following this judgement. A Scottish Premier League investigation headed by Lord Nimmo Smith found Rangers guilty of not registering players properly and the company was fined in 2013. Nimmo Smith's judgement was made at a time when the EBT scheme was deemed acceptable by a tax tribunal and he resisted calls for the club to be stripped of honours won during the years the scheme was in operation, saying "Rangers FC did not gain any unfair competitive advantage from the contraventions of the SPL Rules."It's unlikely the football authorities will have much appetite to sanction another investigation but that won't stop some calling for just that.A spokesman said the Scottish Premier …